All ads and no play makes Jack a dull boy.

Jack is rooted in synthesising work that is audacious, irreverent yet relevant. Creating experiences that are worth telling stories can liberate a brand and in turn, helping our clients drive business - this has always been the approach in all his work and thinking. Furthermore, we are in an exciting time to innovate through technology led by creativity.

He is the founder of Fetish Lab - a global creative collective that produces audacious brand communications and interactive experiences for people who hate advertising. Discover greatest hits created for brands such as Hermès, Nike, Tokyobike and Mini. Projects ranging from live guerrilla gigs by the Tokyobike Carol Robots, website/animation editor for Maki-San(Singapore’s first customisable maki sushi restaurant), a Gif film festival where you can make your own gif movie, an online charity drive that utilises twitter for Salvation Army, an interactive retail booth for Nike where you navigate through contents by controlling a physical football to an anti anti-social app for a cafe. Do check out the critically acclaimed Kinetic website where each page represents a story, blending in history, philosophy, lunch obsessions and what the agency represent and does daily in one frenzied publication. He recently released the strangest lottery number generator app and is currently producing a heavy metal project titled Heavy Mental, an app where one could resurrect the brain with mad maths and eclectic exercises.

He has collaborated with various global brands such as Hermès, Nike, Tokyobike, Kinetic and Wieden+Kennedy. He has over 60 industry awards including Cannes Lions, Creative Circle, Clio, D&AD, One Show, Spikes, Webby, YoungGuns and the Favourite Website Awards. He enjoys learning new things, consuming popular culture as well as running.



Fetish Lab
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