Jack Tan + Nike Goddess 5K

Nike Game On World


The Nike Goddess 5K is a girls-only race event. This year's race is all about empowering girls to run with their BFFs where registrations are only allowed in pairs. The Goddesses were well-pampered after their run on the resort island, with a Race Village created specifically with girls in mind. Finishers were provided with a host of complimentary treats, such as express manicures, foot massages and the likes, for the girls’ enjoyment. Photo booths were also available for the BFFs to capture their special moments, and the girls danced the evening away with a rousing entertainment line-up.

This year's Nike Goddess 5K increased its engagement with its runners through social media, making it the most socially connected race that Nike has ever seen. Participants were plugged into their Instagram accounts, capturing their race experience with the BFFSs which trended on #GODDESSBFF and they stand a chance to be featured on a limited edition poster. Music by: Sleigh Bells

Selected Work

Hermès Unusual Tunes Installation

ToToToday iOS App

Tokyobike Carol-Ring Robots

ASOCIAL iPhone App

Kinetic V5 Website

Maki-San Website + Animation Editor

Nike Game On World
Pop-up Store

Singapore: Inside Out

Tokyobike D.I.Y. Promo

Prop Fiction Zine

Forget Me Not Project

ByeBuyMe Live Charity Auction

Uu 3D Custom Figurines

Gif Film Festival + Movie Maker App

Maki-San shop-front video

Maki-San X'mas
Gobble Gobble Game

Hello Mankind

Nike Goddess 5K

Nike RunBuddyRun App

Kinetic Fanzine Vol.2 + Vol.3

F&N Beatfreq Music Maker App

F&N Bullet-time Photobooth

MINI Screensaver

Neonsound Website

Puma Microsite

Nike Trackball Installation

Nike Football Touchscreen

Nike City of Gold Campaign

Wieden+Kennedy Website

Hooky Game

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